About this role
Anthropic has a vacancy for the role of Brand Strategy Lead, Brand Architecture & Naming in San Francisco, CA | New York City, NY. The listing was posted on Nov 6, 2026. PakkiNaukri collects this listing from the employer's own posting and re-checks it — the employer's full description and the application itself are on the original listing, linked from this page.
From the employer's listing (short excerpt)
About Anthropic
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands. Claude is becoming part of how people work, build, and discover, and how we organize and name what we make shapes how a broad, global audience of enterprise buyers, developers, researchers, policymakers, and the general public understands it and whether they trust it. This is a foundational role: you'll solidify this function at Anthropic, making the routine calls yourself and bringing the biggest decisions to senior leaders with a clear recommendation.
In this role, you'll own all brand architecture and naming strategy work globally, from how the portfolio fits together as it grows to the names we ship, and you'll build the systems, structure, and processes other teams follow.